How do I follow up on leads automatically?
The short answer
Bring every place leads come in (calls, web forms, texts, messages) into one list, then have each new lead get a reply within minutes and a short run of follow-ups until they book or say no. The messages are drafted for you, they stop the moment someone answers, and anything that matters waits for your yes.
Do this
One list for every lead
Calls, forms, texts and social messages all land in the same place, with where they came from and what they asked.
Reply within minutes
The first reply names what they asked about and gives one easy next step, like a time to talk or a link to book.
A short run of follow-ups
Three to five messages over about two weeks, each one shorter than the last. Text for speed, email for details.
Stop when they answer
The moment someone replies or books, the run stops and a person takes over.
A daily list for you
Each morning: who replied, who booked, who is going cold. You call the warm ones.
Check what works each week
Look at which messages got replies and rewrite the ones that didn't.
Questions owners ask
Won't automatic follow-up feel spammy?
It does when it is generic. Each message should mention what they asked about, stay short, and stop as soon as they answer.
Text or email?
Both, when they gave you both and agreed to hear from you. Texts get read quickly; email carries quotes and details.
What about old leads?
Send one short note to leads from the last few months asking if they still need help. It is often the cheapest work you will find.
Related answers
General information, not legal, tax or medical advice.