Does an AI assistant have to say it's AI?
The short answer
Rules differ by place and are changing, so check with a lawyer where you do business. The safe habit everywhere: the assistant never claims to be human, says it is an AI assistant whenever someone asks, and callers hear up front when a call is recorded. This is general information, not legal advice.
Do this
Never let it claim to be a person
Write it into its instructions: if asked, it says it is an AI assistant for your business, every time.
Think about saying it up front
A short greeting such as "you've reached the assistant for Summit Roofing" tells callers early, and most callers simply carry on.
Give notice when calls are recorded
Many places require notice, and some require everyone's consent. Put one plain line at the start of the call.
Get consent before marketing texts and calls
Rules on automated calls and texts to cell phones are strict. Only follow up by text with people who gave you their number and agreed to hear from you.
Keep a person one step away
Offer a callback or a transfer to someone real whenever a caller asks for one.
Ask a lawyer for your place and trade
Health, legal and money businesses often have extra rules. A short review before going live costs less than fixing it later.
Questions owners ask
Will saying it is AI put callers off?
Callers mostly want the problem handled. An honest answer and the offer of a person keeps the call going, as in the sample call on this page.
Do I have to tell callers the call is recorded?
In many places, yes, and some require every person's consent. A short notice at the start of the call is the common practice; confirm the rule where you work.
Is this legal advice?
No. It is general information. Ask a lawyer licensed where you operate before you go live.
Related answers
General information, not legal, tax or medical advice.